The Body Shop
The Body Shop is an England-based organic cosmetic company, which offers products made with natural ingredients sourced through the Community Fair Trade program.
This redesign focuses on bringing forward their new product lines on the homepage, Poppy Seed to Argan Oil for example, and bubbling up more pertinent content on the homepage than before such as best sellers, special deals, and their company values. Every opportunity to utilize large brand imagery and photographs was used to create an immersive and rich-shopping experience. The navigation dropdown is more simple, image-focused, and open compared to the previous version which was text-heavy and busy with small promos.
The Product Detail Page was reorganized and improved by opening up the white space around the elements and bucketing product information in easy to access tabs so as to not overwhelm the user.