Main Squeeze

MainSqueeze is an accordion store, located in New York City since 1996.It is owned by Walter Kühr, a performer, bandleader, and accordion Evangelist. This was one of my senior project at CUNY Manhattan in 2012 & our job was to build new brand image of the company’s online store.

The shape of logo is based on “Stradella Bass System” of accordion, which is a parallelogram-shaped buttonboard layout on the bass side. The buttons are also used as a key icon of the design.




Main Squeeze Store with Walter Kühr 
 Photo by Jesse Jiryu Davis, 2009