Citi Bike + American Modern Art
“Citi Bike + American Modern Art” campaign was one of the project at UX for Advertising class, School of Visual Art in 2016.
The campaign is showing the beauty of modern art that is floating around the city, carried by Citi Bike users.
The paintings that are featured on Citi Bike are from popular American modern painters such as Jean-Michel Basquiat,
Mark Rothko, William De Kooning, Roy Lichtenstein, Keith Harring, and Jackson Pollack. All of these artists are related to the city
of New York, both professionally and personally. And the masterpieces that they created with passion and the love of art still deliver the message of beauty to the world today, not only to the user of Citi Bike, also to the people in NYC.